During my time at Amazon, I was able to perform in an Art Direction role on a variety of product visualization projects with an internal team. Because I was a senior leader with deep technical skills, my role as an Art Director on the ‘On-White’ projects was multi-disciplinary.
I ensured the team of artists were employing best practices for product visualization in lighting setups and rendering. Simple and clean lighting setups enabled us to react fast to feedback on lighting - changes big or small only needed minor adjustments to setup. Utilizing batch rendering tools properly allowed us to quickly render and deploy iterations to our stakeholder partner teams.
We utilized Cinema4D and RedShift for rendering. These were new softwares to the team (and to me), but my experience with many other 3D applications and renderers made picking up Cinema4D and RedShift a trivial undertaking. Most materials were developed within Cinema4D procedurally, to ensure high quality rendering of product materials no matter how close the camera was to the product.
PiXYZ was utilized for converting CAD files to polygonal geometry. My previous experience with the software is why it was licensed for all device rendering projects, and I ensured that the software was implemented to project pipelines.
Sebastian Camens was the main 3D artist on the ‘On-White’ projects and was hands-on with all project files.